Kundecase: Hvordan jobber Avonova Solutions & Norsk Gjenvinning med kundereiser
Foredraget ble holdt 8. april på Kundereisedagen 2021.
Hør mer om:
- Norsk Gjenvinning og Avonova er begge store, norske virksomheter med hovedfokus på B2B. De arbeider begge målrettet med digitalisering av kundereiser med HubSpot som et viktig verktøy, og med MarkedsPartner som en viktig samarbeidspartner. Likevel har de hatt ulike innganger til sine endringsprosesser, og ulike erfaringer underveis. Nå deler de noen av sine erfaringer i samtale med Stig Hammer i MarkedsPartner.
Foredragsholdere
Morten Frøid
Markedsdirektør,
Norsk Gjenvinning AS
Øyvind Stokstad
Daglig leder,
Avonova Solutions
Stig Hammer
Faglig leder forretningsrådgivning,
MarkedsPartner
Hør mer om:
- Norsk Gjenvinning og Avonova er begge store, norske virksomheter med hovedfokus på B2B. De arbeider begge målrettet med digitalisering av kundereiser med HubSpot som et viktig verktøy, og med MarkedsPartner som en viktig samarbeidspartner. Likevel har de hatt ulike innganger til sine endringsprosesser, og ulike erfaringer underveis. Nå deler de noen av sine erfaringer i samtale med Stig Hammer i MarkedsPartner.
Foredragsholdere
Morten Frøid
Markedsdirektør,
Norsk Gjenvinning AS
Øyvind Stokstad
Daglig leder,
Avonova Solutions
Stig Hammer
Faglig leder forretningsrådgivning,
MarkedsPartner
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Really insightful case study on how Avonova and Norsk Gjenvinning are navigating the customer journey. Managing B2B relationships at this scale is incredibly complex; it’s not just about discrete touchpoints, but about the transition between them. I often think of successful customer journey mapping like using a gradient tool in UI design—it’s not about having harsh, static stops, but about blending every interaction into a smooth, intuitive, and continuous experience. Excellent work on showcasing how to execute that level of precision.
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Curious contrast right from the start. Another angle appears when you look at how strategy shapes tools. Sometimes the path matters more than the platform. I like how both companies lean on HubSpot yet diverge in execution. I once faced a similar split when two teams used the same CRM but clashed on process, a real Connections Game moment that forced alignment.
Tanya dHornsby 1. april 2026 06:22 Slett
Interessant kundecase! Det er spennende å se hvordan Norsk Gjenvinning og Avonova Solutions digitaliserer kundereisen med HubSpot. Kanskje de kunne gamifisert opplevelsen litt? Jeg ser for meg en Snow rider - lignende utfordring hvor kunder samler poeng for interaksjoner. Uansett, inspirerende å høre om deres erfaringer med MarkedsPartner og de ulike tilnærmingene til digitalisering. Gleder meg til å lære mer!
Dennis Walters 28. mars 2026 10:03 Slett
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Charlotte Finnan 27. mars 2026 08:13 Slett
It's interesting how both Norsk Gjenvinning and Avonova are navigating the digital customer journey in B2B. They're using tools like HubSpot and working with MarkedsPartner, but with different approaches. It almost feels like a love tester situation – same tools, different results based on their unique situations. Discovering what works best for each company through trial and error is insightful.
Lola Vanthoff 26. mars 2026 05:34 Slett
It’s interesting to see how Norsk Gjenvinning and Avonova Solutions approach digitalizing customer journeys with HubSpot, despite their different processes. Their insights could be valuable for other B2B companies navigating similar changes. For example, in gaming, Melon Playground also adapts tools to improve user experiences, showing how diverse industries can learn from each other’s strategies. Looking forward to hearing more about their shared experiences!
Sienna Barber 26. mars 2026 04:34 Slett
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Charlie Burrows 25. mars 2026 08:48 Slett
It's fascinating to hear how both Norsk Gjenvinning and Avonova are tackling digital customer journeys with HubSpot! It's great they're sharing their experiences. B2B can be tricky, and the right tools and partnerships are key. I'm curious about the specifics of their "different entrances" – were they addressing specific pain points or aiming for broader process improvements? It's kind of like choosing a starting car in a game like Drift Hunters; the best option depends on your goals and driving style.
Mason Kranewitter 23. mars 2026 07:48 Slett
I've witnessed similar challenges in my own field. Streamlining the customer experience with digital tools can be complex, especially in B2B. Sometimes you just need a break from all the complex customer journey mapping; I've found some mindless entertainment is a great way to clear the head, something simple like Tiny Fishing perhaps. It's all about finding the right balance between tech and a human touch to make the experience both efficient and engaging for the customer. Seeing their different approaches highlights that there's no single perfect solution.
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Rachel Rahman 10. mars 2026 08:53 Slett
It's fascinating to hear how both Norsk Gjenvinning and Avonova are tackling customer journey digitalization. The differing approaches and experiences are really insightful. Thinking about it, mapping a successful customer journey, with all its twists and turns, feels a bit like navigating a complex level in...well, a challenging platformer. You know, like geometry dash! It's all about precision and adapting to the unexpected. I'm curious to hear more about the specific challenges they overcame using HubSpot.