Kundecase: Hvordan jobber Avonova Solutions & Norsk Gjenvinning med kundereiser

Foredraget ble holdt 8. april på Kundereisedagen 2021.

Hør mer om:
- Norsk Gjenvinning og Avonova er begge store, norske virksomheter med hovedfokus på B2B. De arbeider begge målrettet med digitalisering av kundereiser med HubSpot som et viktig verktøy, og med MarkedsPartner som en viktig samarbeidspartner. Likevel har de hatt ulike innganger til sine endringsprosesser, og ulike erfaringer underveis. Nå deler de noen av sine erfaringer i samtale med Stig Hammer i MarkedsPartner.

Foredragsholdere

Morten Frøid
Markedsdirektør,
Norsk Gjenvinning AS

Øyvind Stokstad
Daglig leder,
Avonova Solutions

Stig Hammer
Faglig leder forretningsrådgivning,
MarkedsPartner

Hannah Watson 3. april 2026 09:23 Slett

Curious contrast right from the start. Another angle appears when you look at how strategy shapes tools. Sometimes the path matters more than the platform. I like how both companies lean on HubSpot yet diverge in execution. I once faced a similar split when two teams used the same CRM but clashed on process, a real Connections Game moment that forced alignment.

Tanya dHornsby 1. april 2026 06:22 Slett

Interessant kundecase! Det er spennende å se hvordan Norsk Gjenvinning og Avonova Solutions digitaliserer kundereisen med HubSpot. Kanskje de kunne gamifisert opplevelsen litt? Jeg ser for meg en Snow rider - lignende utfordring hvor kunder samler poeng for interaksjoner. Uansett, inspirerende å høre om deres erfaringer med MarkedsPartner og de ulike tilnærmingene til digitalisering. Gleder meg til å lære mer!

Dennis Walters 28. mars 2026 10:03 Slett

Interesting case, it's great to see how companies like Avonova Solutions Slope Rider 3D and Norsk Gjenvinning approach customer journey digitalization in different ways.

Bailey Sykes 28. mars 2026 08:59 Slett

I once worked on a CRM rollout where teams aligned on tools but not on timing, causing friction. Reading this, I’d share Level Devil style lessons about patience, alignment, and adapting expectations mid-process.

Charlotte Finnan 27. mars 2026 08:13 Slett

It's interesting how both Norsk Gjenvinning and Avonova are navigating the digital customer journey in B2B. They're using tools like HubSpot and working with MarkedsPartner, but with different approaches. It almost feels like a love tester situation – same tools, different results based on their unique situations. Discovering what works best for each company through trial and error is insightful.

Lola Vanthoff 26. mars 2026 05:34 Slett

It’s interesting to see how Norsk Gjenvinning and Avonova Solutions approach digitalizing customer journeys with HubSpot, despite their different processes. Their insights could be valuable for other B2B companies navigating similar changes. For example, in gaming, Melon Playground also adapts tools to improve user experiences, showing how diverse industries can learn from each other’s strategies. Looking forward to hearing more about their shared experiences!

Sienna Barber 26. mars 2026 04:34 Slett

I once spearheaded a project to digitize our onboarding process; it was a labyrinthine mess. Customers would get lost, forms duplicated, and support tickets soared. It felt like trying to organize a chaotic data banquet without a Slice Master to carve the information efficiently. We eventually rebuilt the entire system from the ground up, much like these companies rethinking their HubSpot strategies, streamlining the journey into a clear path.

Charlie Burrows 25. mars 2026 08:48 Slett

It's fascinating to hear how both Norsk Gjenvinning and Avonova are tackling digital customer journeys with HubSpot! It's great they're sharing their experiences. B2B can be tricky, and the right tools and partnerships are key. I'm curious about the specifics of their "different entrances" – were they addressing specific pain points or aiming for broader process improvements? It's kind of like choosing a starting car in a game like Drift Hunters; the best option depends on your goals and driving style.

Mason Kranewitter 23. mars 2026 07:48 Slett

I've witnessed similar challenges in my own field. Streamlining the customer experience with digital tools can be complex, especially in B2B. Sometimes you just need a break from all the complex customer journey mapping; I've found some mindless entertainment is a great way to clear the head, something simple like Tiny Fishing perhaps. It's all about finding the right balance between tech and a human touch to make the experience both efficient and engaging for the customer. Seeing their different approaches highlights that there's no single perfect solution.

bronzeliquid23 16. mars 2026 02:41 Slett

Spennende å høre om Norsk Gjenvinning og Avonovas HubSpot-reise! Digitalisering er nøkkelen, spesielt i B2B. Jeg lurer på hvilke spesifikke utfordringer de møtte? MarkedsPartner ser ut til å være en god match. På fritiden spiller jeg selv uno online for å koble av fra den digitale verdenen. Takk for innsikten!

Rachel Rahman 10. mars 2026 08:53 Slett

It's fascinating to hear how both Norsk Gjenvinning and Avonova are tackling customer journey digitalization. The differing approaches and experiences are really insightful. Thinking about it, mapping a successful customer journey, with all its twists and turns, feels a bit like navigating a complex level in...well, a challenging platformer. You know, like geometry dash! It's all about precision and adapting to the unexpected. I'm curious to hear more about the specific challenges they overcame using HubSpot.

SamuelJohe 5. mars 2026 02:40 Slett

Fascinating to hear how Avonova Solutions & Norsk Gjenvinning navigate customer journeys! Digital transformation can feel like a tricky Slope Game, with HubSpot and MarkedsPartner guiding the way. Their B2B focus offers unique insights. I'm eager to learn about their different approaches and the lessons learned from this digital journey, especially in scaling a business. This discussion is insightful!

heatprecious 4. mars 2026 08:26 Slett

Snow Rider 2 delivers quick, skill-based gameplay on beautiful snowy tracks, creating a fun experience I personally enjoy revisiting.

Charles 25. februar 2026 04:57 Slett

I appreciate the insights on customer journeys with Avonova and Norsk Gjenvinning. It might be interesting to explore how digital tools further enhance these experiences, providing Geometry Dash Lite feedback loops for continuous improvement.

Juirke 28. januar 2026 14:19 Slett

The strong team-building and progression capabilities in baseball 9 make players feel a strong sense of pride in their virtual baseball club.

Bryson Cotton 26. januar 2026 07:51 Slett

Inspirerende å høre konkrete erfaringer fra både Norsk Gjenvinning og Avonova Drift Hunters. Nyttig innsikt i B2B-kundereiser og digitalisering.