Kundecase: Digitalisering av kundereiser med Ulstein og ÅKP

Foredraget ble holdt 8.april på Kundereisedagen 2021.

Hør mer om:
- Hvordan jobber man med digitalisering av kundereiser i en stor og tradisjonsrik bedrift som Ulstein? Og kan man egentlig selge cruiseskip på nett?

Foredragsholdere

Lars Gustavsen
Marketing & Communication Consultant i Ulstein Group ASA

Oddbjørn Hatløy
Head of marketing, Senior Advisor, Prosessleder ÅKP Idélab,
ÅKP

Hans Viken Sunde
Senior forretningsrådgiver,
MarkedsPartner

Demi Wilkinson 26. mars 2026 10:22 Slett

That sounds like a fascinating presentation! I'm particularly interested in how a company like Ulstein, with such a long history, tackles digital transformation in their customer journeys. Selling cruise ships online seems like a real challenge! It makes me think about how even seemingly offline experiences are finding digital parallels, much like how you can get the thrill of a downhill run virtually with a game like Snow Rider 3D. I wonder if they're using any AR/VR in their sales process to help potential buyers visualize the ship. Thanks for sharing!

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Text to Song AI 21. mars 2026 05:28 Slett

Spennende å høre hvordan en tradisjonell aktør som Ulstein går frem for å digitalisere så komplekse kundereiser. Spørsmålet om man faktisk kan selge cruiseskip på nett er utrolig relevant, og det illustrerer godt utfordringen med å balansere teknologi mot behovet for personlig oppfølging i B2B-markedet.

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Lyrics to Music AI 19. mars 2026 08:32 Slett

Intressant föreläsning, men jag undrar hur mycket av affärsmodellen som faktiskt går att digitalisera. Kolla gärna in det här Lyrics to Music AI.

Declan Baker 19. mars 2026 07:09 Slett

That sounds like a fascinating talk! Digitalizing customer journeys in established industries can be a real challenge. I'm particularly intrigued by the idea of selling cruise ships online. For a completely different (and much smaller!) digital journey, I've been having fun with @Geometry Dash lately. It's surprisingly addictive!

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Brayden Fabbro 11. mars 2026 04:25 Slett

We initially focused on automating processes, but forgot about the human element. Customers felt like numbers, not valued partners. We've since learned to blend technology with personalized service, seeing a significant improvement in customer satisfaction. It proves that even in traditional industries, embracing digital innovation strategically is crucial. Speaking of unwinding after a long day of digital strategy, Block Blast is a nice way to relax.

Benjamin Crane 10. mars 2026 09:17 Slett

The digital transformation of customer journeys is fascinating, especially how Ulstein and ÅKP are leading the charge. I’m excited to see how slope will enhance this further—great work!

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Brooke Simpson 6. mars 2026 03:39 Slett

This sounds like a fascinating presentation! Ulstein tackling digital customer journeys is quite intriguing, especially considering their industry. It makes you wonder about the evolution of sales strategies. I bet there are some fun parallels to be drawn with other unexpected digital adaptations, like how surprisingly addictive Snow Rider 3D became. Looking forward to learning more about Ulstein's experience!

amplegull 26. februar 2026 04:25 Slett

Geometry Dash transforms simple controls into intense rhythmic action, and I consider it one of the best reflex games available.

Jamesa 6. februar 2026 09:29 Slett

In Geometry Dash Unblocked, players take control of a geometric figure that navigates obstacles, platforms, and spikes on its own. The goal is to finish each geometry dash unblocked level by precisely timing your jumps and avoidances of dangers. The controls are basic, generally needing just one key or mouse click, but the complexity grows as levels get quicker and more intricate.

Brooke Simpson 6. februar 2026 02:30 Slett

This sounds like a fascinating presentation! I'm particularly interested in how Ulstein is tackling the challenges of digitizing customer journeys in a traditional industry. Selling cruiseships online? That's a huge shift! Makes you wonder about the seemingly impossible, just like trying to master the speed and quick decisions required in Slope Game. I'd love to hear more about the practical strategies they've implemented. Thanks for sharing!

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